I joined a panel at the Swiss AI Impact Forum alongside three specialists whose work spans entrepreneurship, ethics, and behavioral science.
Dalith Steiger-Gablinger, co-founder of SwissCognitive and a mathematician by training, brought a global perspective on AI ecosystems and entrepreneurial strategy. Prof. Dr. Peter G. Kirchschläger, ordinary professor of theological ethics and visiting professor at the ETH AI Center since 2023, contributed his work on the ethical dimensions of AI; he advises the UN, UNESCO, and the EU on ethics. Prof. Dr. Steffen Müller, head of behavioral insights and pricing at ZHAW, provided a research lens on how AI changes marketing analytics and consumer behavior.
As the practicing AI engineer on the panel, I grounded the strategic, ethical, and scientific viewpoints in day-to-day engineering reality: what current models can and cannot do, where deployment bottlenecks actually sit, and how technical constraints shape responsible adoption.
The combination of academic research, entrepreneurial experience, ethical inquiry, and hands-on engineering produced a conversation that moved fluidly between what AI should do and what it currently can do. The exchange between ethical boundaries and technical capabilities was particularly productive, surfacing concrete tensions rather than abstract principles.
The panel brought together Dalith Steiger-Gablinger (Co-Founder SwissCognitive), Prof. Dr. Peter G. Kirchschläger (ETH AI Center), Prof. Dr. Steffen Müller (ZHAW), and Joel Barmettler as AI Architect.
The discussion covered technical developments, ethical considerations, economic implications, and the future of AI in Switzerland, with a particular focus on bridging theory and practice.
The forum is a central meeting point for AI innovation in Switzerland, bringing together leading figures from industry, academia, and ethics to foster interdisciplinary dialogue.
The forum promotes interdisciplinary dialogue between experts and contributes to the responsible development of AI technologies by bringing together technical, ethical, and economic perspectives.
.
Copyright 2026 - Joel P. Barmettler